{"id":394,"date":"2025-04-22T11:58:05","date_gmt":"2025-04-22T11:58:05","guid":{"rendered":"https:\/\/buhave.com\/courses\/?p=394"},"modified":"2026-06-06T17:22:30","modified_gmt":"2026-06-06T17:22:30","slug":"ad-extensions-and-assets","status":"publish","type":"post","link":"https:\/\/buhave.com\/courses\/ppc\/ad-extensions-and-assets\/","title":{"rendered":"Ad Extensions and Assets"},"content":{"rendered":"<h2>Sitelinks, Callouts, Structured Snippets<\/h2>\n<h3><a href=\"https:\/\/www.sitelink.com\/\">Sitelinks<\/a><\/h3>\n<ul>\n<li>What it does: Adds additional clickable links below your main ad.<\/li>\n<li>Purpose: Direct users to specific pages (e.g., Pricing, Contact, Categories).<\/li>\n<li>Benefit: Increases CTR by offering more navigation options.<\/li>\n<\/ul>\n<p><strong>Example:<\/strong><\/p>\n<ul>\n<li>Main ad: &#8220;Buy Running Shoes&#8221;<\/li>\n<li>Sitelinks: &#8220;Men\u2019s Shoes&#8221; | &#8220;Women\u2019s Shoes&#8221; | &#8220;Sale Items&#8221; | &#8220;Store Locator&#8221;<\/li>\n<\/ul>\n<h3><a href=\"https:\/\/www.callouts.com\">Callouts<\/a><\/h3>\n<ul>\n<li>What it does: Adds short, descriptive text (non-clickable) below your ad.<\/li>\n<li>Purpose: Highlight key selling points like \u201cFree Shipping\u201d or \u201c24\/7 Support.\u201d<\/li>\n<li>Benefit: Builds trust and shows value\u2014fast.<\/li>\n<\/ul>\n<p><strong>Example Callouts:<\/strong><\/p>\n<p>&#8220;Free Returns&#8221; \u2022 &#8220;Family-Owned Business&#8221; \u2022 &#8220;No Membership Required&#8221;<\/p>\n<p><strong>Structured Snippets<\/strong><\/p>\n<ul>\n<li>What it does: Displays a predefined category with a list of values.<\/li>\n<li>Purpose: Showcase specific aspects of your product\/service.<\/li>\n<li>Benefit: Adds detail and relevance to your ad.<\/li>\n<\/ul>\n<p><strong>Example Format:<\/strong><\/p>\n<ul>\n<li>Header: &#8220;Brands&#8221;<\/li>\n<li>Values: Nike, Adidas, Puma, Reebok<\/li>\n<\/ul>\n<p>Would you like help setting these up for your business? I can suggest some based on your niche!<\/p>\n<h2>Call, Location, Price, Promotion, Image extensions<span style=\"font-weight: 400\"><br \/>\n<\/span><\/h2>\n<h3>1. Call Extension<\/h3>\n<p><strong>What It Does:<\/strong><\/p>\n<ul>\n<li>Adds a clickable phone number to your ad.<\/li>\n<li>On mobile, users can tap to call directly from the ad.<\/li>\n<\/ul>\n<p><strong>Benefits:<\/strong><\/p>\n<ul>\n<li>Drive direct phone inquiries or leads.<\/li>\n<li>Ideal for businesses relying on calls to convert, like service providers, consultants, or local businesses.<\/li>\n<\/ul>\n<p><strong>Setup Tips:<\/strong><\/p>\n<ul>\n<li>Use a Google forwarding number to track call conversions.<\/li>\n<li>Schedule it during business hours only to avoid missed calls.<\/li>\n<\/ul>\n<h3>2. Location Extension<\/h3>\n<p><strong>What It Does:<\/strong><\/p>\n<ul>\n<li>Shows your business address, a map, or distance to your location under your ad.<\/li>\n<li>Can appear on Search, Display, and YouTube ads.<\/li>\n<\/ul>\n<p><strong>Benefits:<\/strong><\/p>\n<ul>\n<li>Increases foot traffic to physical stores.<\/li>\n<li>Encourages local trust and improves relevance for nearby users.<\/li>\n<\/ul>\n<p><strong>Setup Tips:<\/strong><\/p>\n<ul>\n<li>Link your Google Ads account to your Google Business Profile.<\/li>\n<li>Make sure business info (address, hours) is up to date.<\/li>\n<\/ul>\n<h3>3. Price Extension<\/h3>\n<ul>\n<li><strong>What It Does:<\/strong><br \/>\nShows products or services with pricing details in a carousel format below your ad.<\/li>\n<li>Each item includes a description, price, and direct link.<\/li>\n<\/ul>\n<p><strong>Benefits:<\/strong><\/p>\n<ul>\n<li>Provides transparent pricing upfront.<\/li>\n<li>Helps qualify leads\u2014great for ecommerce, services, SaaS, etc.<\/li>\n<\/ul>\n<p><strong>Setup Tips:<\/strong><\/p>\n<ul>\n<li>Choose a category (e.g., brands, services, events).<\/li>\n<li>Add at least 3 price items, and keep pricing competitive.<\/li>\n<li>Ensure URLs lead directly to the related product\/service page.<\/li>\n<\/ul>\n<h3>4. Promotion Extension<\/h3>\n<p><strong>What It Does:<\/strong><\/p>\n<ul>\n<li>Highlights special offers, discounts, or sales beneath your ad.<\/li>\n<li>Includes occasions like Black Friday, New Year sales, Back to School, etc.<\/li>\n<\/ul>\n<p><strong>Benefits:<\/strong><\/p>\n<ul>\n<li>Grabs attention with eye-catching deals.<\/li>\n<li>Encourages faster clicks with urgency and value.<\/li>\n<\/ul>\n<p><strong>Setup Tips:<\/strong><\/p>\n<ul>\n<li>Include % off, monetary discounts, or promo codes.<\/li>\n<li>Set start and end dates for limited-time offers.<\/li>\n<li>Use for seasonal campaigns or clearance sales.<\/li>\n<\/ul>\n<h3>5. Image Extension<\/h3>\n<p><strong>What It Does:<\/strong><\/p>\n<ul>\n<li>Displays relevant product or lifestyle images next to your ad text.<\/li>\n<li>Only available for top ad positions on Search.<\/li>\n<\/ul>\n<p><strong>Benefits:<\/strong><\/p>\n<ul>\n<li>Visually stands out from competitors.<\/li>\n<li>Boosts engagement and improves CTR.<\/li>\n<\/ul>\n<p><strong>Setup Tips:<\/strong><\/p>\n<ul>\n<li>Use high-quality, relevant images (product close-ups, lifestyle shots).<\/li>\n<li>Follow Google&#8217;s image ad policies (no text overlay, logos, or watermarks).<\/li>\n<li>Upload square images (1200&#215;1200) or landscape (1200&#215;628).<\/li>\n<\/ul>\n<p><strong>Final Tip:<\/strong><\/p>\n<p>Use these extensions together for maximum impact\u2014they stack with your ad and provide richer user experiences. For a structured learning path, explore our <a href=\"https:\/\/buhave.com\/courses\/ppc\/google-ads-essentials\/\" title=\"Google Ads Essentials\">Google Ads Essentials<\/a> course to grasp how extensions fit into broader campaigns.<\/p>\n<h2>Benefits and setup walkthrough<\/h2>\n<h3>Benefits of Using Ad Extensions<\/h3>\n<p>1. Increased Visibility<\/p>\n<ul>\n<li>Extensions make your ads take up more space on the search results page, helping you stand out from competitors.<\/li>\n<\/ul>\n<p>2. Higher CTR (Click-Through Rate)<\/p>\n<ul>\n<li>Extensions give users more reasons to click by showcasing offers, phone numbers, images, and more.<\/li>\n<\/ul>\n<p>3. Improved Quality Score &amp; Ad Rank<\/p>\n<ul>\n<li>Google rewards useful extensions with better placement and potentially lower CPC.<\/li>\n<\/ul>\n<p>4. Better Conversion Rates<\/p>\n<ul>\n<li>By giving users more context (like pricing, store location, or call options), they\u2019re more likely to convert.<\/li>\n<\/ul>\n<p>5. Mobile Optimization<\/p>\n<ul>\n<li>Certain extensions (like Call or Location) are especially useful for mobile users who want to take quick action.<\/li>\n<\/ul>\n<h3>Step-by-Step Setup Guide for Each Extension<\/h3>\n<p><strong>1. Call Extension<\/strong><\/p>\n<p><strong>Setup:<\/strong><\/p>\n<ul>\n<li>Go to your Google Ads dashboard.<\/li>\n<li>Click on the campaign or ad group.<\/li>\n<li>Navigate to the Assets tab.<\/li>\n<li>Click the &#8220;+&#8221; button, then select Call.<\/li>\n<li>Enter your business phone number.<\/li>\n<li>Choose if you want to use call reporting (recommended).<\/li>\n<li>Set a schedule for when the number is shown (e.g., business hours).<\/li>\n<\/ul>\n<p>Save.<\/p>\n<p>Make sure you enable call conversions to track performance.<\/p>\n<h3>2. Location Extension<\/h3>\n<p><strong>Setup:<\/strong><\/p>\n<p>1. Link your Google Ads account with your Google Business Profile:<\/p>\n<ul>\n<li>Tools &amp; Settings \u2192 Linked Accounts \u2192 Google Business Profile.<\/li>\n<\/ul>\n<p>2. Once linked, go to the Assets tab.<\/p>\n<p>3. Click &#8220;+&#8221; \u2192 Location.<\/p>\n<p>4. Select your business location from the synced data.<\/p>\n<p>5. Save.<\/p>\n<p>Your address, phone number, and hours will now appear with your ads.<\/p>\n<h3>3. Price Extension<\/h3>\n<p><strong>Setup:<\/strong><\/p>\n<p>1. Go to the Assets tab.<\/p>\n<p>2. Click &#8220;+&#8221; \u2192 Price.<\/p>\n<p>3. Select a type (e.g., Services, Brands, Categories).<\/p>\n<p>4. Enter:<\/p>\n<ul>\n<li>Header (e.g., \u201cBasic Package\u201d)<\/li>\n<li>Description (e.g., \u201cGreat for small businesses\u201d)<\/li>\n<li>Price (e.g., \u201c$99\u201d)<\/li>\n<li>Final URL<\/li>\n<\/ul>\n<p>5. Add at least 3 price items.<\/p>\n<p>6. Set a language and device preference.<\/p>\n<p>7. Save.<\/p>\n<p>Works best for service menus, packages, and product lines.<\/p>\n<h3>4. Promotion Extension<\/h3>\n<p><strong>Setup:<\/strong><\/p>\n<p>1. Go to the Assets tab.<\/p>\n<p>2. Click &#8220;+&#8221; \u2192 Promotion.<\/p>\n<p>3. Choose a special occasion (optional) like Black Friday or New Year\u2019s.<\/p>\n<p>4. Set:<\/p>\n<ul>\n<li>Discount type (e.g., 20% Off)<\/li>\n<li>Item (e.g., \u201cAll Shoes\u201d)<\/li>\n<li>Final URL<\/li>\n<li>Promo code (optional)<\/li>\n<li>Start\/end date<\/li>\n<\/ul>\n<p>5. Save.<\/p>\n<p>Great for running time-limited offers and discounts.<\/p>\n<h3>5. Image Extension<\/h3>\n<p><strong>Setup<\/strong>:<\/p>\n<ol>\n<li>Go to the Assets tab.<\/li>\n<li>Click &#8220;+&#8221; \u2192 Image.<\/li>\n<li>Upload square (1200&#215;1200) or landscape (1200&#215;628) images.<\/li>\n<li>Select images that match your ad group or campaign context.<\/li>\n<li>Add alt text for accessibility.<\/li>\n<li>Save.<\/li>\n<\/ol>\n<p>Use lifestyle images or product close-ups. Avoid text overlays and logos.<\/p>\n<p><strong>Pro Tips for Extensions<\/strong><\/p>\n<ul>\n<li>Use multiple extensions together (e.g., Call + Promotion + Sitelinks) to build strong, high-impact ads.<\/li>\n<li>Regularly review performance in the Assets report.<\/li>\n<li>Customize extensions at the account, campaign, or ad group level for more control.<\/li>\n<li>Keep the messaging in extensions aligned with the ad copy and landing page.<\/li>\n<\/ul>\n<p>For optimizing ad extensions in relation to Quality Score and Ad Rank, see our <a href=\"https:\/\/buhave.com\/courses\/ppc\/quality-score-and-ad-rank\/\" title=\"Quality Score and Ad Rank\">Quality Score &#038; Ad Rank<\/a> course.<\/p>\n<p><strong>Learn more PPC course:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/buhave.com\/courses\/ppc\/introduction-to-ppc\/\">Introduction to PPC<\/a><\/li>\n<li><a href=\"https:\/\/buhave.com\/courses\/ppc\/google-ads-essentials\/\">Google Ads Essentials<\/a><\/li>\n<li><a href=\"https:\/\/buhave.com\/courses\/ppc\/keyword-research-and-match-types\/\">Keyword Research and Match Types<\/a><\/li>\n<li><a href=\"https:\/\/buhave.com\/courses\/ppc\/optimization-and-reporting\/\">Optimization and Reporting<\/a><\/li>\n<li><a href=\"https:\/\/buhave.com\/courses\/ppc\/quality-score-and-ad-rank\/\">Quality Score and Ad Rank<\/a><\/li>\n<li><a href=\"https:\/\/buhave.com\/courses\/ppc\/bidding-strategies\/\">Bidding Strategies<\/a><\/li>\n<li><a href=\"https:\/\/buhave.com\/courses\/ppc\/creating-effective-ads\/\">Creating Effective Ads<\/a><\/li>\n<li><a href=\"https:\/\/buhave.com\/courses\/ppc\/goals-and-conversion-tracking\/\">Goals and Conversion Tracking<\/a><\/li>\n<li><a href=\"https:\/\/buhave.com\/courses\/ppc\/meta-ads-facebook-instagram-ads\/\">Meta Ads (Facebook\/Instagram Ads)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sitelinks, Callouts, Structured Snippets Sitelinks What it does: Adds additional clickable links below your main ad. Purpose: Direct users to 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