Meta Ads (Facebook/Instagram Ads)

1. Accessing Ads Manager

• Direct Link: adsmanager.facebook.com
• From Facebook: Menu → Ads Manager

Note: Make sure you’re logged in using a Business Account, not just your personal profile.

2. Understanding the Ad Structure

Meta Ads are structured in three levels:

• Campaign – Defines your objective (e.g., Sales, Traffic)
• Ad Set – Sets targeting, budget, schedule, and placements
• Ad – The actual creative (image, video, text, CTA)

Think of it as:
Campaign = Goal
Ad Set = Strategy
Ad = Content

3. Creating a Campaign

Click Create in Ads Manager and choose your campaign objective:

• Sales – For online purchases
• Leads – To collect emails, calls, or messages
• Traffic – To drive users to your site or app
• Engagement – Boost likes, comments, shares
• App Promotion – Promote mobile app installs
• Awareness – Increase brand visibility

Tip: Start with Sales, Traffic, or Leads if you’re new.

4. Setting Up the Ad Set

A. Conversion Location

• Website
• App
• Messenger / WhatsApp
• Phone Calls

B. Budget & Schedule

• Daily Budget or Lifetime Budget
• Start/end date (optional)

C. Audience Targeting

• Location: e.g., Pakistan, USA
• Age & Gender
• Interests & Behaviors (e.g., “Online Shopping”)

D. Placements

• Advantage+ Placements (Recommended)
• Manual: Instagram Feed, Stories, etc.

5. Creating the Ad (The Creative Part!)

A. Identity

Choose your Facebook Page and Instagram Account.

B. Format

• Single Image or Video
• Carousel (multiple visuals)
• Collection (with product grid)

C. Media

Upload your image/video or select from your Page library.

D. Text & CTA

• Primary Text: Main message or hook
• Headline & Description: Eye-catching lines
• CTA: Shop Now, Learn More, Sign Up, etc.

E. Destination

Insert your website URL, WhatsApp link, or landing page.

6. Review & Launch

Meta will review your ad before it goes live (usually takes a few hours). Once approved, it starts running as per your schedule.

7. Monitor Performance

• Track reach, clicks, CTR, cost per result
• Use breakdowns (by age, gender, device)
• Pause or edit underperforming ads

Pro Tip: Use Facebook Pixel for better tracking and test multiple creatives.

Meta Campaign Objectives Explained

1. Awareness

Goal: Reach more people
Use When: Launching a new business
Example: Clothing brand launch in Pakistan

2. Traffic

Goal: Get website or WhatsApp visits
Example: Drive traffic to Printful t-shirt store

3. Engagement

Goal: Boost likes, shares, and video views
Example: Promote viral reels or contests

4. Leads

Goal: Collect emails, phone numbers
Example: Lead generation for services via WhatsApp

5. App Promotion

Goal: Boost installs and in-app actions
Example: Romantic storytelling app promotion

6. Sales (Conversions)

Goal: Generate purchases and sales
Example: Track real-time sales on Shopify store

Audience Targeting Types in Meta

1. Core (Saved) Audiences

Target based on location, age, gender, interests, and behaviors.

2. Custom Audiences

Target people who’ve already interacted with you (site visitors, engagers, email lists).

3. Lookalike Audiences

Reach new people similar to your best customers.

Ad Creative Formats with Tips

Creative Tips:

• Use branded fonts and colors
• Minimize image clutter
• Add captions to videos
• Always use a strong CTA

Funnel Strategy (TOFU, MOFU, BOFU)

Quick Setup Summary

1. Go to Meta Ads Manager
2. Click “Create”
3. Select Campaign Objective
4. Build Ad Set (Targeting, Budget, Placements)
5. Design Your Ad (Media, Copy, CTA)
6. Publish

Need Help Creating Your Ad?

Tell us what you’re promoting, your goal, and what type of ad you’re thinking. We’ll help you build and optimize your ad for success!