Learn SEO

This Free SEO course is designed to equip you with the knowledge and skills needed to master Search Engine Optimization and drive organic traffic to websites. Here are 10 modules to learn SEO from scratch.

Module1: Introduction to SEO

  • What is SEO?
  • Importance of SEO in digital marketing.
  • How Search Engines Work: Crawling, Indexing, Ranking.
  • Understanding Search Engine Algorithms: Google Algorithm updates (Panda, Penguin, Hummingbird, RankBrain, BERT).
  • Types of SEO: On-Page SEO, Off-Page SEO, Technical SEO, Local SEO.
  • Black Hat vs. White Hat SEO: Ethical SEO practices.

Module 2: Keyword Research & Content Strategy

  • Understanding Keywords: Short-tail vs. Long-tail Keywords.
  • Keyword Research Tools: Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest.
  • Competitor Keyword Analysis: Finding untapped opportunities.
  • Search Intent Optimization: Navigational, Informational, Transactional, Commercial.
  • LSI (Latent Semantic Indexing) Keywords: How to use related terms.
  • Content Clusters & Topic Authority: Creating pillar content.

Module 3: On-Page SEO Optimization

  • Optimizing Title Tags & Meta Descriptions: Best practices & character limits.
  • SEO-Friendly URLs: Structuring clean and keyword-rich URLs.
  • Header Tags (H1, H2, H3, H4): Structuring content for readability & SEO.
  • Content Optimization: Using keywords naturally, avoiding keyword stuffing.
  • Image SEO: Optimizing images with alt tags, compression, and structured data.
  • Internal Linking Strategies: Boosting PageRank & reducing bounce rates.
  • User Experience & Engagement Metrics: CTR, Bounce Rate, Dwell Time.

Module 4: Technical SEO & Site Performance

  • Website Speed Optimization: Google PageSpeed Insights, Core Web Vitals (LCP, FID, CLS).
  • Mobile-First Indexing: Mobile responsiveness & AMP (Accelerated Mobile Pages).
  • Schema Markup & Structured Data: Implementing JSON-LD for Rich Snippets.
  • Canonical Tags & Duplicate Content Issues: Avoiding penalties.
  • Crawlability & Indexability: Using robots.txt & XML sitemaps.
  • HTTPS & Website Security: Importance of SSL certificates.
  • Redirects & Broken Links: 301, 302 redirects & fixing 404 errors.

Module 5: Link Building & Off-Page SEO

  • Understanding Backlinks: Importance of high-quality backlinks.
  • Link Building Strategies: Guest Blogging, Broken Link Building, Skyscraper Technique.
  • Outreach & Digital PR: Best practices for acquiring backlinks.
  • Social Signals & Brand Mentions: How they impact SEO.
  • Disavow Tool & Toxic Links: Removing harmful backlinks.
  • Competitor Backlink Analysis: Tools like Ahrefs, Moz, SEMrush.

Module 6: Local SEO & Google My Business (GMB)

  • Optimizing Google My Business (GMB) Listing.
  • NAP Consistency: Name, Address, Phone Number standardization.
  • Local Citations & Directory Listings.
  • Local Link Building Strategies.
  • Customer Reviews & Ratings: How they affect rankings.
  • Local Keyword Optimization: Targeting geo-specific searches.
  • Google Maps SEO & Local Pack Ranking Factors.

Module 7: SEO for E-commerce Websites

  • Optimizing Product Pages for SEO: Titles, descriptions, structured data.
  • Category & Filtered Pages Optimization.
  • E-commerce Keyword Research: Transactional keywords & buyer intent.
  • Amazon SEO & Product Listings Optimization.
  • User-Generated Content & Reviews Impact on SEO.
  • Reducing Cart Abandonment with SEO-Friendly Checkout Process.

Module 8: AI & Future of SEO

  • AI-Driven SEO: How AI tools (ChatGPT, Bard) impact SEO strategies.
  • Google’s AI Search Evolution (SGE – Search Generative Experience).
  • Voice Search Optimization: How to rank for voice search queries.
  • SEO for Featured Snippets & Zero-Click Searches.
  • Predictive SEO & AI-Generated Content Best Practices.
  • Using Machine Learning for SEO Data Analysis.

Module 9: SEO Analytics & Performance Tracking

  • Google Search Console & Google Analytics: Tracking SEO success.
  • SEO Metrics to Monitor: CTR, Bounce Rate, Conversion Rate.
  • Setting Up Goal Tracking in Google Analytics.
  • SEO Reporting & Dashboards: Using Google Looker Studio.
  • A/B Testing for SEO: Experimenting with content & layout changes.

Module 10: SEO Tools & Automation

  • Top SEO Tools Overview: Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog.
  • Automating SEO Audits with Python & Scripts.
  • AI-Based Content Optimization Tools: SurferSEO, Clearscope.
  • SEO Chrome Extensions: Keywords Everywhere, MozBar, SEO Minion.
  • SEO Automation with APIs & Web Scraping.