What is Social Media Marketing? Social media marketing is the process of using platforms like Facebook, Instagram, Twitter, and LinkedIn to promote a brand, product, or service. It helps businesses connect with their audience, create brand awareness, increase sales, and drive website traffic using attractive content and paid advertisements. Common Platforms Used in Social Media … Read more
Defining marketing goals and KPIs What Are Marketing Goals? Marketing goals are specific, measurable outcomes you want to achieve through your social media efforts. They should align with your overall business objectives, such as increasing sales, building brand awareness, or generating leads. SMART Goal Framework All marketing goals should follow the SMART criteria: Specific – … Read more
Types of content (images, videos, blogs, stories, live) Types of Content – Detailed for Course 1. Images What It Is: Static visuals such as product photos, graphics, memes, infographics, or branded designs. Purpose: Attract attention in feeds Communicate messages quickly Reinforce brand identity Boost engagement with visually appealing posts Best Practices: Use high-quality, eye-catching visuals … Read more
Facebook: Pages, Groups, Ads, Meta Suite 1. Facebook Pages What It Is: A Facebook Page is a public profile specifically for businesses, brands, creators, or organizations to connect with their audience. Key Features: Custom branding (profile image, cover photo, CTA button) Tabs for reviews, services, shop, events, etc. Post types: images, videos, events, offers, lives … Read more
Key metrics: Engagement, reach, CTR, CPC, conversions 1. Engagement What It Is: The total number of interactions users have with your content—likes, comments, shares, saves, clicks, etc. Why It Matters: High engagement indicates that your content resonates with your audience and boosts visibility through platform algorithms. How to Track: Engagement Rate = (Total Engagements / … Read more
Responding to comments and DMs Responding to comments and DMs involves engaging with your audience in a timely, authentic, and helpful manner. It builds trust, improves brand reputation, and boosts visibility through algorithmic favor. Effective communication in comments and messages can convert followers into loyal customers. Why It Matters: Builds trust and loyalty with your … Read more
Scheduling tools (Buffer, Hootsuite, Later) Why Use Scheduling Tools? Helps maintain consistent posting across platforms Saves time by batch-creating and scheduling content in advance Improves strategy with built-in analytics and performance tracking Reduces manual effort and the risk of forgetting posts Allows for collaboration with teams and clients Popular Scheduling Tools Breakdown 1. Buffer Key … Read more
Planning a full campaign from start to finish Step-by-Step Campaign Planning 1. Define Your Objective Start with a clear purpose. Common campaign goals include: Brand awareness Lead generation Website traffic Sales or product launches Community building or engagement Use the SMART goals framework (Specific, Measurable, Achievable, Relevant, Time-bound). Example: Increase Instagram engagement by 30% in … Read more
Build your own social media strategy Step 1: Define Your Marketing Goals Align with business objectives (brand awareness, traffic, lead gen, sales, engagement, etc.) Use SMART goals: Specific, Measurable, Achievable, Relevant, Time-bound Examples: Increase Instagram engagement by 25% in 60 days Generate 200 qualified leads from LinkedIn in 3 months Step 2: Identify and Understand … Read more