Defining marketing objectives Setting clear marketing objectives is the first step to a successful PPC campaign. Your goals will shape…
PPC Course
Meta Ads (Facebook/Instagram Ads)
Meta Ads Manager walkthrough 1. Access Ads Manager Go to https://adsmanager.facebook.com/ Or from your Facebook home page: Menu → Ads…
Keyword Research and Match Types
How to find relevant keywords How to Find Relevant Keywords for PPC Finding the right keywords ensures your ads reach…
Ad Extensions and Assets
Sitelinks, Callouts, Structured Snippets Sitelinks What it does: Adds additional clickable links below your main ad. Purpose: Direct users to…
Creating Effective Ads
Writing headlines and descriptions Understand the Structure First Each Responsive Search Ad (RSA) in Google Ads allows you to enter:…
Quality Score and Ad Rank
Factors affecting Quality Score What is Quality Score? Quality Score is a score from 1 to 10 assigned by Google…
Bidding Strategies
Manual CPC and Enhanced CPC Manual CPC (Cost-Per-Click) What It Is: Manual CPC lets you set the maximum bid for…
Optimization and Reporting
Key PPC metrics: CTR, CPC, CPA, ROAS Key PPC Metrics Explained 1. CTR (Click-Through Rate) CTR = (Clicks ÷ Impressions)…
Introduction to PPC
What is PPC & how does it work? PPC (Pay-Per-Click) is a digital advertising model where advertisers pay a fee…
Google Ads Essentials
Google Ads account structure (Campaigns, Ad Groups, Keywords) Google Ads accounts follow a hierarchical structure, which looks like this: Google…